The agent-driven trade promotion platform for consumer goods. Conversational by default. Every campaign runs in WhatsApp, Viber and Messenger. Brand-funded, consumer-activated, merchant-reimbursed, self-optimising. Every redemption sharpens the next offer.
Every cycle, the same structural problems make your trade spend less productive than the last. None of them get solved by another insights dashboard.
Loyalty pricing in the UK (Clubcard, Nectar) and retailer-app gating in emerging markets put the consumer relationship in the retailer's hands. The brand funds the deal; the brand doesn't see the shopper.
UK convenience & independents. PH sari-sari and modern trade. Both are the channels that move the most product, and both have almost no SKU-level digital activation infrastructure.
Trade spend flows out as off-invoice, listings, gondola ends, distributor incentives. Performance comes back as Nielsen lag and tradeshow anecdotes. Nothing closes back to the till at the level the brand can act on.
NuSpring runs the full sequence (campaign creation through merchant payment) and turns every touch into a training signal for the agent layer that orchestrates the next round.
Define SKUs, retailers, geography, budget caps, offer types. Live in hours, not weeks.
Reach the right shoppers via brand-owned channels, social, CRM, retail apps. No Clubcard required.
Delivered in chat: WhatsApp, Viber, Messenger. Consumer consents to the brand and to NuSpring in the same conversation. Offer composed live by the agent.
POS validation across multiples, convenience and independents. QR or code, with audit trail.
Brand → merchant reimbursement runs through the platform's wallet layer. No reconciliation gap.
Behaviour, redemption, basket and channel all returned to the agent layer to retune the next campaign.
The consumer doesn't install anything. They tap a link, open a chat with the brand, and the entire flow (consent, qualification, offer, voucher, redemption support, post-purchase follow-up) happens in messages. It's the channel UK shoppers already use, and it's the only one where consent feels natural rather than legal.
One conversational moment. Two relationships established. Both sides legally clean under UK GDPR and PECR. No modal stack, no fine print, no consent fatigue.
The brand doesn't ask the shopper to switch contexts, install an app, or learn a microsite. The campaign meets them in the inbox they already check.
The same thread handles redemption support, retailer wayfinding, and post-purchase follow-up. The brand keeps an opted-in conversation open for the next campaign.
This is what no retailer loyalty scheme gives the brand: a direct, ongoing, opted-in line to the shopper that the brand can use again without paying retailer media rates each time.
The structural problem in consumer goods promotion is the same everywhere. The local friction, the channel mix and the regulatory frame change market by market. The United Kingdom and the Philippines are two very different shapes of the same problem. The platform is one stack.
Loyalty pricing has shifted promotional power from the brand to the retailer. NuSpring is the brand-side answer: direct to the consumer, owned by the brand, distributed across our own UK surface.
The same fragmented retail structure that every Southeast Asian consumer goods brand struggles with, solved with the agentic layer built in from day one, not bolted on later. Run directly by NuSpring.
One platform across market shapes. The stack (agent layer, conversational activation, redemption, merchant reimbursement, learning loop) is identical wherever it runs. What changes is the local friction the loop removes, the channel mix it sits in, and the regulatory frame it operates under.
UK and PH promotion sit inside very different regulatory frames. NuSpring is built inside both, so legal isn't the team redesigning your campaign at the last step.
HFSS shapes what you can promote in food & drink. UK GDPR & PECR shape how you can reach the shopper. CAP & ASA shape what you can say.
The Data Privacy Act (NPC) shapes how you handle shopper data. DTI promo rules shape what you can run. FDA-PH shapes how health products can be activated.
A standard engagement that takes a brand from campaign brief to merchant reimbursement and back into the agent layer, typically inside a quarter.
Category, SKUs, retailers, geography, budget and outcome targets. We translate into a live campaign on the platform within days.
Acquisition via brand-owned digital, targeted social, and retail-app placement. Activation runs entirely in messaging (WhatsApp, Viber, Messenger) with dual consumer consent to the brand and to NuSpring. No retailer loyalty gate. No app install.
Vouchers, cashback, switching offers, bundles, composed dynamically per shopper segment by the offer agent. Merchant reimbursement runs through the platform wallet.
Matched control sets across stores. Live reporting on incremental sell-out, redemption rates, channel ROI, and unit economics, visible from day one.
Each campaign feeds the agent layer. Targeting, offer composition, and pacing get sharper across SKUs, retailers and seasons. You build a learning asset, not a series of campaigns.
NuSpring is a Goodfolio venture, built on Sepanta. Active with consumer goods brand partners across grocery, convenience, modern and traditional trade.